Más sobre el máster de UX de Talent Garden - entrevista
Me entrevistaron hace poco en Talent Garden dentro de la serie que están realizando sobre sus profesores. Me parece que algunas de las preguntas eran bastante interesantes así que os dejo aquí tanto la entrevista publicada (en español) como mi versión original en inglés (soy así de friki :D).
Entrevista en español.
Abajo, entrevista en inglés:
Justo Hidalgo is the faculty member of the UX Design Bootcamp at the Talent Garden Innovation School in Madrid. In the following interview, he tells us a bit about himself and his life as a UX Designer.Faculty Stories: Interview with Justo Hidalgo
Describe your job
I am one of the founders of Quantified Reading, a company that creates products and services related to reading behavior analytics. That is, we try to learn how people select content, read and interact with it in order to help publishers, educational institutions and others to understand how texts are read and understood.
- Books, content. It sounds obvious, but you must love books (or other types of media content) if you want to work in this industry. It is a baseline to start creating the products. In our case, only if you love to read you can create good reading-related products. Obvious but...
- Product Management. This is key in any industry where you want to build high-quality products. But in our industry, the value chain is extremely professionalized. All roles are quite well understood and therefore, when you want to create a product or service that changes or optimizes any given link in the chain, it affects many of the rest of the links. Product Management allows you to properly organize your product so all stakeholders are taken into account.
- Technology skills, programming. Obvious. Additionally, specific industry technologies or standards (from ePub to ONIX to Thema).
- Design, graphical and UX. This is also obvious but even more critical in an industry where for years we have mainly seen skeumorphic attempts that provided no additinal value to the past, paper-based options.
- Data. This is a huge part of our value proposition. Data must become a key part of the value chain in publishing and education. With no traumas and being very careful with the ethics/legal lines we must clear draw.
- Resilience. This is a slow industry, where building a product or service that is accepted takes years.
- Smart relations. More than pure networking, here we need to establish long-term relationships.
- Partnerships. As mentioned above, the value chain is quite rigid. Only by having high quality partners one can aim to change the status quo.
- Storytelling. This should look obvious as well in culture and entertainment but it is not found as broadly as one could expect. People who are able to tell stories, to find the narrative in their proposals, have a clear advantage in a world where people... love stories!
- Flexibility. Due to the above mentioned rigidity of the value chain, your initial idea of how your product of service could work may not be true. You must be flexible enough to adapt it to whatever is needed.